“We’re definitely playing a different game than the SVOD guys – our model is more like tune-in TV than anything else,” Shultz said.
Pluto tv free#
The service is free and users don’t have to sign up, register or share any information before starting to watch. Pluto’s got an advantage over its competitors, though, particularly the subscription video on demand guys, according to Shultz, because the barrier to entry for becoming a Pluto user is so low. And so Pluto has its own growth and performance marketing team whose job it is to continually calibrate a balance between the cost of customer acquisition and lifetime value. “These are the experiences that drive usage and cause people to stay for longer sessions.”īut it takes more than the marriage of content and distribution to keep the momentum going. “It’s a deliberate effort to shift as much of our business to CTV as possible,” Shultz said. On top of that, Pluto powers Vizio’s WatchFree service and Samsung TV Plus, both of which are included out of the box. To date, Pluto has more than 30 distribution partnerships, including with Roku, Fire TV, PlayStation and Xbox. Pluto is also working on making its content available wherever consumers want to watch it by striking as many distribution deals as possible. Bob Bakish, now the CEO of ViacomCBS and the longtime chief of Viacom International, is “very tuned into non-US opportunities,” Shultz said. There’s also a plan on the docket for Q1 2020 to launch Pluto TV in Latin America with help from Viacom. “If people know they’re likely to find something that’s interesting to them when they come, then they’ll keep coming back.” “More content, better content, relevant content is key for retention,” Shultz said. This something-for-everyone approach is a core tenet of Pluto’s growth strategy, but it’s also key for retaining users.
Pluto tv movie#
Pluto added a James Bond movie channel this year, for example, an NFL channel, a horror channel, a gaming channel and a hub called Pluto TV Latino that nests 22 Spanish language channels for a US Hispanic audience, including movies, drama, reality and stuff for kids. Still, a lot of Pluto’s growth continues to be driven by the variety of third-party content it negotiates onto the platform. “MTV, Comedy Central, ‘The Hills,’ ‘SpongeBob’ – we got to pour all of this premium content into the flywheel,” Shultz said. Pluto added 47 new channels to its service since the acquisition closed in May, a quarter of which were in partnership with Viacom.
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